Something Important Is Coming. You Can't Afford to Get It Wrong.
You've built something that works. Your reputation is solid. Your team knows how to maintain relationships, deliver projects, and keep the pipeline moving.
But now you're facing a moment that's different from business as usual.
Maybe it's a new market where nobody knows you. Maybe it's a product launch that needs to land with authority. Maybe it's a leadership transition that requires the company to speak with one clear voice. Or maybe it's a growth phase that's outpacing your internal clarity.
You don't need another agency. You need a strategic partner who can align strategy, story, and execution & then hand it back.
The Stakes are Real
01
The stakes are real—the outcome of how and when you launch your announcement or campaign will absolutely shape perception of your business for years.
Perception
02
Strategy & Risk Mitigation
You need concentrated, senior-level attention - not a junior account manager. This is not a time to be assigned to or outsource to basic-level abilities.
03
Capacity
Your internal team is already at capacity running the business. This is the time to realize there's a window, and if you miss it, this business opportunity diminishes. Don’t overwhelm your team, work with one who specializes in projects like these.
150+
brands elevated
$45 M
in average client growth
92%
client retention rate
Is This Your Moment?
Launch Code exists for specific situations - unique moments where a strategic launch program creates outsized value. Here are some examples below.
Geographic Expansion
Entering a new city or regional market
Expanding from regional to national presence
Opening a new office, facility, or location
Re-entering a market after a previous attempt
Company Milestones
Crossing a significant revenue threshold
Scaling from founder-led to team-led sales
Announcing funding, investment, or preparing for acquisition
Strategic anniversary with visibility goal
Mergers, Acquisitions & Partnerships
Acquisition announcement (either direction)
Merger announcement and integration visibility
Strategic partnership or joint venture launch
Franchise expansion
Rebrand launch
Shifting industry perception
Announcing a strategic pivot
Moving upmarket or downmarket intentionally
Repositioning & Reinvention
Leadership & Transitions
New CEO, President, or C-suite executive
Founder transition or succession
Launching a new division with dedicated leadership
High-profile hire announcement
Product & Service Evolution
Launching a new product line or service offering
Introducing a premium or enterprise tier
Pivoting core offering to a new market segment
Major product update or next-generation release
Why These Moments Matter
Time-Bound
There's a window. Miss it and the opportunity diminishes.
High Stakes
The outcome shapes perception for years.
Requires External Perspective
You're too close to see your own positioning clearly.
Concentrated Results
A 90-day sprint beats a 12-month slow roll.
