LAUNCH CODE

HOW IT WORKS

From early planning to a coordinated launch, without inventing the process as you go.

Five phases carry the company from early direction-setting to a coordinated, team-led launch. Each one builds on the last, so your team knows what happens next.

Take the Readiness CheckEnter the 2027 Program
A NOTE ON TIMINGThe 90 days build the system - the foundation, the plan, and the launch protocol. Your launch itself happens on your calendar, when the moment is real. Many companies build in winter and launch later in the year.

PHASE 1 OF 5

Foundation and Direction

The company lead frames what is changing and why it matters. Selected stakeholders then respond independently, so the company can see what is shared, what differs, and what must be protected before the launch plan is built.

  • Stakeholder Brand Intelligence ReportBrings independent leadership perspectives together so the company can see what is shared, what differs, what should be protected, and what needs attention.
  • Brand & Message FoundationTurns the strongest findings into current company language the team can use across sales, marketing, recruiting, leadership communication, and future campaigns.
  • Company Voice & AI Communication GuideGives employees approved context, voice direction, proof boundaries, and review guidance for AI-assisted communication.
  • Annual Planning & Leadership Retreat GuideConnects the findings to the year-end reviews, retreats, executive onboarding, and planning sessions the company already holds.
WHAT YOUR TEAM HASA current internal picture, one Brand & Message Foundation, an AI Communication Guide, and a planning guide leadership can use.
EXPLAINER FILM - PHASE 1

HeyGen explainer, Phase 1: what Brand Intelligence is, in plain language, and why the foundation comes first.

EXPLAINER FILM - PHASE 2

HeyGen explainer, Phase 2: how the Blueprint works and why the plan comes before the assets.

PHASE 2 OF 5

Build the Launch Plan

The route from first decision to launch - what happens, when it belongs, who participates, and what must be complete before the next step begins.

  • 90-Day Launch BlueprintShows what needs to happen from the starting point to launch, why each step matters, who participates, and what must be complete before the work moves forward.
  • Asset Plan & Campaign CalendarIdentifies only the messages and materials this pivotal moment requires, then places them in one usable schedule.
  • Message & Visual StarterTranslates stakeholder language and company proof into a small set of headline, message, and visual directions the team can continue to develop.
  • Team Go-to-Launch PlanMakes responsibilities, reviews, approvals, sequence, and completion points clear without asking Launch Code to manage the client’s employees.
WHAT YOUR TEAM HASA trigger-specific 90-day route, asset calendar, starter message and visual direction, and clear responsibilities.

PHASE 3 OF 5

Launch Protocol

Final details get one home: facts confirmed, schedule set, responsibilities assigned, and a step-by-step plan for the week that matters most.

  • Launch Readiness ChecklistGives the client a final check of facts, dates, language, links, assets, responsibilities, operating readiness, and approvals.
  • Publication & Scheduling PlanShows what goes live, where it appears, when it happens, and who is responsible.
  • Launch Week & Launch Day Run of ShowGives the team a step-by-step plan for the final week and the hours that matter most.
WHAT YOUR TEAM HASA readiness checklist, publication schedule, and final-week Run of Show the team can follow.
EXPLAINER FILM - PHASE 3

HeyGen explainer, Phase 3: the final 30 days, and how the protocol removes last-minute improvisation.

EXPLAINER FILM - PHASE 4

HeyGen explainer, Phase 4: what launch week looks like when the plan already exists.

PHASE 4 OF 5

Launch Window

Your team carries out the launch with the system already in place - the Blueprint, approved materials, publication plan, and Run of Show in hand.

Your team leads routine execution. Additional review or launch-window support can be arranged separately when it is useful.

WHAT YOUR TEAM HASThe approved system in hand, with routine execution led by the client's team.

PHASE 5 OF 5

Review, Learn, and Reuse

Capture what happened while it is fresh, preserve what worked, and make the next pivotal moment easier to prepare and run.

  • Post-Launch Review & Next-Moment GuideHelps the team capture early results, follow-up actions, lessons, reusable assets, and the next pivotal moment worth preparing for.
WHAT YOUR TEAM HASOne structured closeout guide for results, lessons, reusable work, and the next pivotal moment.
EXPLAINER FILM - PHASE 5

HeyGen explainer, Phase 5: why the review is where the next launch begins.

"One good launch, once or twice a year, can exponentially create revenue and results - without requiring a company to carry a full-time senior marketing function year-round."
SHANNON PRATUCHFounder. Built from decades of brand, communication, and launch work.

One program. One investment. Now open.

US$10,500 for the complete program - three monthly installments of US$3,500. Ten seats for the 2027 intake.

Enter the 2027 ProgramTake the Readiness Check